Every strategic decision depends on people: customers, employees, partners, and others whose perceptions and choices shape an organization's success. You Plus Me uncovers the insights that help organizations make informed decisions, whether they're entering new markets, rethinking their positioning, or responding to a changing landscape.

You Plus Me was founded in 2009 by Elisabeth Thurston Fraser and Miya Hirabayashi. Today, Elisabeth leads the consultancy, drawing on a network of specialists across disciplines to assemble teams with the right expertise for the project at hand.

Our work has helped global brands, startups, and educational institutions identify and solve the core problems keeping them from meeting their goals. Clients include Meta, Adobe, Hyatt, and Opendoor, among others.

Elisabeth Thurston Fraser
Elisabeth is a researcher by training and a strategist by practice. She began her career at SRI International and Columbia University, shaping policy and messaging at the federal, state, and local levels on issues including education, public health, and urban revitalization. Her research and policy analysis has been published by the Brookings Institution, Teachers College Press, and academic journals. She holds graduate degrees in policy analysis from Stanford and in political science and education from Columbia.